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HERSHEY'S Games 101

As part of HERSHEY’S Track & Field Games, few things are sweeter than victory (and believe us, we know sweet). But we define victory a little differently than most. It’s not overcoming and beating someone else, it’s overcoming and beating yourself. It’s kids doing more than they ever thought possible, doing better than they did in their last event, or if there was no last event, just plain doing it ... and having fun along the way, meeting new friends and gaining new experiences.

Most people know we’ve been making your favorite chocolate and confections for over 100 years. Few people know that for nearly a third of that time, we’ve also been committed to the HERSHEY’S Track & Field Games. We founded the program over 35 years ago out of a conviction that there’s no treat more rewarding than fitness, self-esteem and hard work. 

The HERSHEY’S Track & Field Games is the largest youth sports program of its kind in the United States and Canada. Events take place in every state and most provinces in North America, and hundreds of athletes make it to the grand finale — the North American Final in Hershey, Pennsylvania.